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225 Jarvis Street
The Sponsorship Report
P.O. Box 378
Campbellford, Ontario, Canada K0L 1L0
Tel: (705) 653-1112
Fax: (705) 653-1113
Contact the Editor:
Centre of Excellence for Public Sector Marketing
300-205 Catherine Street
Ottawa, Ontario K2P 1C3
Tel: (613) 230-6424 ext. 118
FRIDAY, NOVEMBER 6, 2015
Cracking the Municipal Code
on Corporate Revenue Generation
As more and more municipalities consider sponsorship and naming rights as a source of non-tax revenue, they are also finding that implementing these programs is far more complex than planned.
Key challenges include:
Preliminary topics for this year’s workshop include:
This workshop and forum is designed specifically for middle to senior managers from all sizes of municipalities and other public institutions who are currently involved in or considering sponsorships, naming rights or advertising as a source of revenue for their organization.
What You Will Learn:
The Municipal Forum on Sponsorship is part of Sponsorship Week, which runs from November 2 to 6 at the same venue. The centrepiece of Sponsorship Week is Sponsorship Toronto, Canada's premier professional development conference for sponsorship marketers from all sectors. Sponsorship Week and Sponsorship Toronto represent an unrivalled opportunity for you to extend your new-found practical insights into the overall sponsorship marketplace.
To learn more about Sponsorship Toronto, click here.
About Bernie Colterman
Prior to starting his own firm in 1996, Bernie Colterman spent 10 years in the municipal recreation environment and another 7 years as Manager of Marketing and Event Services at Ottawa's Lansdowne Park, one of Canada's busiest multi-purpose venues, where he raised over $1 million dollars annually in sponsorships to support City-funded programs.
As Managing Partner of the Centre of Excellence for Public Sector Marketing (CEPSM), Bernie specializes in helping the government and not-for-profit sectors take a more strategic approach toward corporate partnerships and other revenue generation models. Bernie's Designing and Selling Your Sponsorship Program, Advanced Sponsorship Planning and Revenue Generation Boot Camps have helped hundreds of government, association and non-profit professionals and his Sponsorship Valuation Model (SponsorWise) sets the standard in Canada for value measurement.
For the last 7 years, Bernie has been almost exclusively involved in assisting municipal governments with their sponsorship, advertising and naming rights initiatives. This includes conducting valuations for over 125 sports, recreation and cultural facilities, developing municipal-wide strategies, training municipal staff and presenting these strategies to various levels of government and City Councils. Clients include the cities/towns of Burlington, Coquitlam (BC), Hamilton, Kitchener, Leduc (Alta.), London, Newmarket, Ottawa, Vaughan as well as the Township of King and the Western Fair Entertainment Complex (London).
Bernie's work in delivering the City of Ottawa's sponsorship and naming rights program is viewed as one of the most advanced examples of municipal corporate revenue development in North America. In developing and implementing Ottawa's and other municipal strategies, Bernie and his colleagues have researched municipal practices from hundreds of municipalities and will share these findings through the workshop content and discussions.
“A highly informative session that hits the important issues head-on.”
“Bernie's material is well presented and relevant to my day to day business. The topics are timely and his information is very useful. He is open to answer questions from those in attendance and willing to shape his presentation to address their issues.”
"This is an excellent workshop for anyone involved with sponsorship generation in the municipal sector."
"The session provided some very useful and practical solutions on the very issues we are struggling with in our Municipality. I left with the tools and knowledge needed to start creating a plan of action for sponsorship and naming in our municipality!"
"Excellent summary of the rationale and procedures required to set up and run a successful municipal sponsorship program. Thanks for the inspiration!"
Canada's only publication focused exclusively on corporate sponsorship.